Bermuda in deal with New York Mets to boost tourism
The Bermuda government has struck a deal with one of the United
States' biggest sports franchises to boost tourist arrivals to that
Caribbean island.
Premier Ewart Brown has revealed that the New York Mets and the
Bermuda Department of Tourism have entered a unique partnership to make
Bermuda the official destination of the Mets during this year's
baseball season. "This partnership with the New York Mets puts us in a very strong
marketing position, in a market that Bermuda Tourism cherishes the most
- New York City. More visitors come to Bermuda from New York than any
place else in the world, so we are well positioned now, with the help
of the New York Mets, to grow that market even more," Brown said. "Our new partnership aims to capitalise on that explosion of fan
popularity, so for every home game this year at Shea Stadium there will
be a 'Feel the Love Grand Slam Inning' announced to the hometown crowd
and 'Feel the Love' branding posted on the big scoreboard. Then if any
Mets player hits a grand slam during that inning, a fan in the stands
will win a trip for two to Bermuda," he explained. Brown added that Mets fans will also be immersed in Bermuda tourism
messaging, through rotating television spots near the concession
stands, concourse signage throughout the stadium and advertising
spreads in the Mets Yearbook and Mets Magazine. The Premier also revealed that the partnership will also seek to
capitalise on the Mets' popularity outside New York and will therefore
use the wide reach of television to reach Mets fans in New Jersey,
Connecticut and Pennsylvania. During the upcoming season, the Mets TV broadcaster, SportNet New
York (SNY) will air 30-second commercials during the game, during the
post-game show, and during other SNY programming. On average, SNY brings in 350,000 to 450,000 viewers for each of its games.
Source: Caribbean360.com
admin wrote on
April 07, 2008 11:00 AM
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